Articles
Build a personal brand that sets you apart as a loan officer. Learn to establish your online presence, share valuable content, and create a reputation that drives consistent referrals.
AI tools like ChatGPT and Claude are now recommending mortgage lenders to borrowers. Learn how to optimize for AI share of voice and dominate AI discovery in 2026.
Most mortgage marketing plans fail by February. Learn why plans die and how to build strategy with clear priorities, audience segments, and measurable outcomes.
Stop random acts of marketing. Learn how to set measurable goals, build real strategy, and use data effectively in mortgage marketing for 2026.
Skip the 40-page marketing plan. Learn the six non-negotiables small mortgage marketing teams actually need to execute strategy and drive results in 2025.
Your mortgage brand isn't your logo—it's the promise you make and the trust you build. Learn how to build, protect, and leverage brand equity in a commoditized mortgage market.
Struggling to post on social media as a mortgage professional? Learn how to turn everyday client conversations into high-impact content, clarify your online profile for conversions, and repurpose like a pro. This guide reveals how to unlock your existing knowledge to build visibility, trust, and leads—without needing more time or ideas. Perfect for loan officers ready to grow online with intention.
Explore eight powerful pivot strategies for mortgage professionals to transform market challenges into competitive advantages in today's difficult lending environment. Learn how to reimagine your target client focus, service packages, marketing position, and professional partnerships to build a sustainable business while competitors retreat. Includes actionable approaches for creating new revenue streams and positioning yourself as an essential financial partner.
Learn how loan officers and realtors can create powerful co-hosted homebuying events that build trust and generate qualified leads in 2025's challenging market. Learn strategies for targeting different buyer personas, leveraging industry partners, tracking meaningful metrics, and implementing effective follow-up systems that transform ordinary presentations into memorable experiences with measurable business results.
Discover proven strategies for mortgage professionals to thrive in 2025's challenging market with high rates and cautious buyers. Learn actionable approaches to maximize referral networks through strategic partner programs, leverage your existing database with advanced segmentation, and generate qualified leads by building digital authority. Based on research from top performers who maintain volume despite industry headwinds.
